Men in the Medspa, by Kasey Hume, Advanced Aesthetician
In a female dominated industry, men can also benefit from a variety of services offered in medical spas to help them look and feel better. Self-esteem affects men just as much as women; it has a direct correlation to work productivity as well as the ability to find enjoyment in life-enriching experiences. With an ever-growing and advancing aesthetic industry, many services are able to be completely customized to fit any individual’s needs. Most services leave clients with a natural and refreshed look with minimally or completely non-invasive methods.
The choice of services that can benefit the male clientele and their needs include hair restoration, which is done with either one or a combination of microneedling, platelet-rich plasma (PRP) and stem cell therapy. Hair transplants are also offered at certain medspas. Hormone replacement therapy is another service men may choose, which targets low testosterone and has proven antiaging benefits. Yet another favorite of the male client is body contouring, which can be done noninvasively via heating or cooling technologies to reduce fat in multiple areas such as the abdomen, flanks and chest.
Certain laser treatments are also viable options for men including laser hair removal, which aids in the reduction of ingrown hairs and razor bumps. Laser tattoo removal is also available to anyone who wants an unsightly tattoo removed or possibly just lightened up for a cover up tattoo. Additionally, laser vein and spot removal are on the rise and can help alleviate unwanted pigment or painful varicose veins. Furthermore, sweat-reduction laser therapies are also entering the market and making a huge impact on the male clientele.
More men are also receiving the wrinkle-relaxing benefits of neurotoxins in areas such as the forehead, mouth and around the eyes. The percentage of men requesting this treatment has jumped; according to the journal Cosmetic Dermatology, the service popularity has increased an astounding 258 percent over the past decade. This jump can be accredited to the competitive edge men feel it affords them in the workforce. One study shares that a youthful appearance allows men to produce more revenue than their older looking peers, which is an important asset in a leaner workforce. Coupling facials and medical grade skincare can also help with antiaging and help alleviate a number of problematic skin concerns such as acne, blackheads or sun damage.
Medspas welcome male clients and their growing needs in the aesthetic industry. There are plenty of options to choose, and with less stigma on services like these, more men are reaping the benefits associated with these services. Consultations are the first step in assessing any issues, followed by a medspa professional creating a unique treatment plan that will have you on your way to achieving your goals of feeling or looking better.